Privacy Policy

We collect information to provide you with the best shopping experience for premium hydration products. The types of information we gather include:

• Personal Identification: Name, email address, phone number, and shipping/billing addresses when you create an account or place an order.
• Payment Information: Credit card details and billing information processed securely through our payment providers.
• Device & Browser Data: IP address, browser type, operating system, and device identifiers for security and optimization.
• Shopping Behavior: Products viewed, items added to cart, purchase history, and wishlist preferences.
• Communication Records: Your correspondence with our customer support team and feedback submissions.
• Account Preferences: Marketing preferences, newsletter subscriptions, and notification settings.

Your information enables us to deliver exceptional service and premium hydration products. Here's how we utilize your data:

• Order Fulfillment: Processing purchases, shipping products, handling returns and exchanges.
• Customer Communication: Sending order confirmations, shipping updates, and responding to inquiries.
• Personalization: Customizing product recommendations and content based on your preferences.
• Marketing Communications: Sending newsletters, promotional offers, and new product announcements (with your consent).
• Website Improvement: Analyzing user behavior to enhance website functionality and user experience.
• Fraud Prevention: Protecting against unauthorized transactions and ensuring account security.
• Legal Compliance: Meeting regulatory requirements and enforcing our terms of service.

Protecting your personal information is our top priority. We implement industry-leading security measures:

• SSL Encryption: All data transmitted between your browser and our servers is encrypted using 256-bit SSL technology.
• Secure Payment Processing: Payment information is processed through PCI-DSS compliant payment gateways.
• Access Controls: Strict employee access restrictions with role-based permissions and authentication protocols.
• Regular Security Audits: Continuous monitoring and periodic security assessments to identify vulnerabilities.
• Data Backup: Regular encrypted backups to prevent data loss and ensure business continuity.

We use cookies and similar technologies to enhance your browsing experience and gather valuable insights:

• Essential Cookies: Required for basic website functionality, shopping cart, and checkout processes.
• Analytics Cookies: Help us understand how visitors interact with our website through tools like Google Analytics.
• Marketing Cookies: Enable personalized advertisements and track the effectiveness of our marketing campaigns.
• Preference Cookies: Remember your settings, language preferences, and login information.
• Social Media Cookies: Allow sharing of content on social platforms and display of social media features.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

We partner with trusted third-party providers to deliver our services effectively:

• Payment Processors: Secure transaction handling through Shopify Payments, PayPal, and other trusted providers.
• Shipping Partners: Courier services for product delivery and tracking information.
• Analytics Providers: Google Analytics and similar tools for website performance analysis.
• Email Marketing: Platforms for newsletter distribution and marketing communications.
• Customer Support: Tools that help us manage and respond to customer inquiries efficiently.

These partners are contractually obligated to protect your information and use it only for the specified purposes. We do not sell your personal information to third parties.

You have control over your personal information. Here are your rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate personal information in your account.
• Deletion: Request removal of your personal data, subject to legal retention requirements.
• Opt-Out: Unsubscribe from marketing communications at any time via email links or account settings.
• Data Portability: Receive your data in a structured, commonly used format.
• Restriction: Request limitation on how we process your personal information.
• Objection: Object to certain types of data processing, including direct marketing.

To exercise any of these rights, please contact us using the information provided below. We will respond within 30 days.

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal and regulatory obligations
• Resolve disputes and enforce our agreements
• Maintain business records for tax and accounting purposes

When data is no longer required, we securely delete or anonymize it in accordance with our data retention policies. Transaction records are typically retained for 7 years for legal compliance.

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes:

• We will post the updated policy on this page with a new effective date
• We may notify you via email for substantial changes
• A notice may be displayed on our website homepage

We encourage you to review this policy regularly to stay informed about how we protect your information.